The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Neal StephensonThe hour of noon has passed,' said Judge Fang. 'Let us go and get some Kentucky Fried Chicken.
Neal StephensonHe had some measure of the infuriating trait that causes a young man to be a nonconformist for its own sake and found that the surest way to shock most people, in those days, was to believe that some kinds of behavior were bad and others good, and that it was reasonable to live one's life accordingly.
Neal StephensonWhich path do you intend to take, Nell?' said the Constable, sounding very interested. 'Conformity or rebellion?' Neither one. Both ways are simple-minded - they are only for people who cannot cope with contradiction and ambiguity.
Neal StephensonBut they had, perversely, been living among people who were peering into the wrong end of the telescope, or something, and who had convinced themselves that the opposite was true - that the world had once been a splendid, orderly place...and that everything had been slowly, relentlessly falling apart ever since.
Neal Stephenson