The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Neal StephensonI try to find a style that matches the book. In the Baroque Cycle, I got infected with the prose style of the late 17th and early 18th centuries, which is my favorite era. It's recent enough that it is easy to read - easier than Elizabethan English - but it's pre-Victorian and so doesn't have the pomposity that is often a problem with 19th-century English prose. It is earthy and direct and frequently hilarious.
Neal StephensonOf course, the underlying structure of everything in England is posh. There is no in-between with these people. You have to walk a mile to find a telephone booth, but when you find it, it is built as if the senseless dynamiting of pay phones had been a serious problem at some time in the past. And a British mailbox can presumably stop a German tank.
Neal Stephenson