The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Neal StephensonIn trying to understand the Linux phenomenon, then, we have to look not at a single innovator but to a sort of bizarre Trinity : Linus Torvalds, Richard Stallman, and Bill Gates. Take away any of these three and Linux would not exist.
Neal StephensonEven the best of us have certain psychological mechanisms that can suddenly kick in and turn us into monsters. That to me is the basic message of events like the rise of Nazism, the Salem witch trials, and so on: not that bad people do bad things, but that good people do bad things. It's distressingly easy for those mechanisms to be triggered, either consciously by demagogues, or naively by people who think they're trying to do the right thing. Which is why I think it's more akin to tic-tac-toe.
Neal Stephenson