The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder โ its DNA โ Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Neal StephensonAny property that's open to common use gets destroyed. Because everyone has incentive to use it to the max, but no one has incentive to maintain it.
Neal StephensonWhenever serious and competent people need to get things done in the real world, all considerations of tradition and protocol fly out the window.
Neal Stephenson