Computers are merely ingenious devices to fulfill unimportant functions. The computer revolution is an explosion of nonsense.

The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products. (128)

When media make war against each other, it is a case of world-views in collision.

TV serves us most usefully when presenting junk-entertainment; it serves us most ill when it co-opts serious modes of discourse - news, politics, science, education, commerce, religion.

Certainty abolishes hope, and robs us of renewal.

The reader must come armed , in a serious state of intellectual readiness. This is not easy because he comes to the text alone. In reading, one's responses are isolated, one'sintellect thrown back on its own resourses. To be confronted by the cold abstractions of printed sentences is to look upon language bare, without the assistance of either beauty or community. Thus, reading is by its nature a serious business. It is also, of course, an essentially rational activity.

'The scientific method,' Thomas Henry Huxley once wrote, 'is nothing but the normal working of the human mind.' That is to say, when the mind is working; that is to say further, when it is engaged in correcting its mistakes.