What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

Technology always has unforeseen consequences, and it is not always clear, at the beginning, who or what will win, and who or what will lose.

The making of adaptable, curious, open, questioning people has nothing to do with vocational training and everything to do with humanistic and scientific studies.

It is inescapable that every culture must negotiate with technology, whether it does so intelligently or not. A bargain is struck in which technology giveth and technology taketh away.

If we may say that the Age of Andrew Jackson took political life out of the hands of aristocrats and turned it over to the masses, then we may say, with equal justification, that the Age of Television has taken politics away from the adult mind altogether.

A metaphor is not an ornament. It is an organ of perception. Through metaphors, we see the world as one thing or another.

I mean to suggest that without a transcendent and honorable purpose, schooling must reach its finish, and the sooner we are done with it, the better.