What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

But it is much later in the game now, and ignorance of the score is inexcusable. To be unaware that a technology comes equipped with a program for social change, to maintain that technology is neutral, to make the assumption that technology is always a friend to culture is, at this late hour, stupidity plain and simple.

But in the end, science does not provide the answers most of us require. Its story of our origins and of our end is, to say the least, unsatisfactory. To the question, "How did it all begin?", science answers, "Probably by an accident." To the question, "How will it all end?", science answers, "Probably by an accident." And to many people, the accidental life is not worth living. Moreover, the science-god has no answer to the question, "Why are we here?" and, to the question, "What moral instructions do you give us?", the science-god maintains silence.

Computers are merely ingenious devices to fulfill unimportant functions. The computer revolution is an explosion of nonsense.

...there must be a sequence to learning, that perseverance and a certain measure of perspiration are indispensable, that individual pleasures must frequently be submerged in the interests of group cohesion, and that learning to be critical and to think conceptually and rigorously do not come easily to the young but are hard-fought victories.

You can only photograph a fragment of the here and now. The photograph presents the world as object; language, the world as idea.