You can only photograph a fragment of the here and now. The photograph presents the world as object; language, the world as idea.

The written word endures, the spoken word disappears

The idea of taking what people call the 'entertainment culture' as a focus of study, including historical perspective, is not a bad idea.

...there must be a sequence to learning, that perseverance and a certain measure of perspiration are indispensable, that individual pleasures must frequently be submerged in the interests of group cohesion, and that learning to be critical and to think conceptually and rigorously do not come easily to the young but are hard-fought victories.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

Television is our culture's principal mode of knowing about itself. Therefore -- and this is the critical point -- how television stages the world becomes the model for how the world is properly to be staged. It is not merely that on the television screen entertainment is the metaphor for all discourse. It is that off the screen the same metaphor prevails. (92)

Remember: in order for a perception to change one must be frustrated in one's actions or change one's purpose.