He was telling the students about the hypnotic technique of using quotes in a conversation. An idea is more palatable ... if it comes from someone else. The unconscious thinks in terms of content and structure. If you introduce a pattern with the words, 'My friend was telling me,' the critical part of her mind shuts off.
Neil StraussI've never trusted collaborations, because most people in this world are not closers. They don't finish what they start; they don't live what they dream; they sabotage their own progress because they're afraid they won't find what they seek.
Neil StraussSTRAUSS:Have you ever thought about putting those experiences into a book? RICHIE:I did decide to write about what i experienced in climbing to the top. And finally when I got there, I discovered what was at the top.You know what was there? STRAUSS: No, I don't. RICHIE: Nothing. Not one thing. What was at the top was all the experiences that you had to get there.
Neil Strauss