Because it's so easy to medicate our need for self-worth by pandering to win followers, 'likes' and view counts, social media have become the metier of choice for many people who might otherwise channel that energy into books, music or art - or even into their own Web ventures.

A good organizer is key to anyone with a busy social life.

After all, everyone's favorite subject is themselves.

STRAUSS:Have you ever thought about putting those experiences into a book? RICHIE:I did decide to write about what i experienced in climbing to the top. And finally when I got there, I discovered what was at the top.You know what was there? STRAUSS: No, I don't. RICHIE: Nothing. Not one thing. What was at the top was all the experiences that you had to get there.

When the Internet first came into public use, it was hailed as a liberation from conformity, a floating world ruled by passion, creativity, innovation and freedom of information. When it was hijacked first by advertising and then by commerce, it seemed like it had been fully co-opted and brought into line with human greed and ambition.

Never underestimate your own capacity to care.

But who are we, really? Just a bundle of good genes and bad genes mixed with good habits and bad habits. And since there's no gene for coolness or confidence, then being uncool and unconfident are just bad habits, which can be changed with enough guidance and will power.