Design is more than just a few tricks to the eye. It's a few tricks to the brain.

An electrician isn't an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That's our job.

Typography is a hidden tool of manipulation within society.

The way something is presented will define the way you react to it.

We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'.

Design is more than just a few tricks to the eye. It's a few tricks to the brain.

People think that digital language is a fixed language, but it's not: it's very fluid. It's like I'm doing a painting where the paint refuses to dry.