Design is more than just a few tricks to the eye. It's a few tricks to the brain.

We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'.

Its focus wasn't on the written word but how the word was written.

People think that digital language is a fixed language, but it's not: it's very fluid. It's like I'm doing a painting where the paint refuses to dry.

Typography is a hidden tool of manipulation within society.

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.

The way something is presented will define the way you react to it.