Typography is a hidden tool of manipulation within society.

We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'.

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.

An electrician isn't an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That's our job.

Design is more than just a few tricks to the eye. It's a few tricks to the brain.

Its focus wasn't on the written word but how the word was written.

Digital design is like painting, except the paint never dries.