A wise ruler ought never to keep faith when by doing so it would be against his interests.
Niccolo MachiavelliHe who blinded by ambition, raises himself to a position whence he cannot mount higher, must thereafter fall with the greatest loss.
Niccolo MachiavelliIt makes him contemptible to be considered fickle, frivolous, effeminate, mean-spirited, irresolute, from all of which a prince should guard himself as from a rock; and he should endeavour to show in his actions greatness, courage, gravity, and fortitude; and in his private dealings with his subjects let him show that his judgments are irrevocable, and maintain himself in such reputation that no one can hope either to deceive him or to get round him.
Niccolo MachiavelliA prince is also respected when he is a true friend and a true enemy; that is, when he declares himself on the side of one prince against another without any reservation.
Niccolo MachiavelliTherefore, in order not to have to rob his subjects, to be able to defend himself, not to become poor and contemptible, and not to be forced to become rapacious, a prince must consider it of little importance if he incurs the name of miser, for this is one of the vices that permits him to rule.
Niccolo Machiavelli