The innovator has for enemies all who have done well under the old, and lukewarm defenders in those who may do well under the new.
Niccolo MachiavelliAnd the prince who has relied solely on their words, without making other preparations, is ruined, for the friendship which is gained by purchase and not through grandeur and nobility of spirit is merited but is not secured, and at times is not to be had.
Niccolo MachiavelliPeople should either be caressed or crushed. If you do them minor damage they will get their revenge; but if you cripple them there is nothing they can do. If you need to injure someone, do it in such a way that you do not have to fear their vengeance.
Niccolo MachiavelliBy the delusions of seeming good the people are often misled to desire their own ruin; and they are frequently influenced by great hopes and brave promises.
Niccolo MachiavelliA prince must be prudent enough to know how to escape the bad reputation of those vices that would lose the state for him, and must protect himself from those that will not lose it for him, if this is possible; but if he cannot, he need not concern himself unduly if he ignores these less serious vices.
Niccolo Machiavelli