Anyone who becomes master of a city accustomed to freedom and does not destroy it may expect to be destroyed by it; for such a city may always justify rebellion in the name of liberty and its ancient institutions.
Niccolo MachiavelliOne can say this in general of men: they are ungrateful, disloyal, insincere and deceitful, timid of danger and avid of profit...Love is a bond of obligation that these miserable creatures break whenever it suits them to do so; but fear holds them fast by a dread of punishment that never passes.
Niccolo Machiavelli(A ruler) cannot and should not keep his word when to do so would go against his interests or when the reason he pledged it no longer holds.
Niccolo MachiavelliMen should be either treated generously or destroyed, because they take revenge for slight injuries - for heavy ones they cannot.
Niccolo MachiavelliEntrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.
Niccolo MachiavelliFor that reason, let a prince have the credit of conquering and holding his state, the means will always be considered honest, and he will be praised by everybody because the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on.
Niccolo Machiavelli