Men in general judge more from appearances than from reality. All men have eyes, but few have the gift of penetration.
Niccolo MachiavelliSometimes it has been of great moment while the fight is going on, to disseminate words that pronounce the enemies' captain to be dead, or to have been conquered by another part of the army. Many times this has given victory to him who used it.
Niccolo MachiavelliFor the mob is always impressed by appearances and by results, and the world is composed of the mob.
Niccolo Machiavelli