He who desires or attempts to reform the government of a state and wishes to have it accepted, must at least retain the semblance of the old forms; so that it may seem to the people that there has been no change in the institutions, even though in fact they are entirely different from the old ones. For the great majority of mankind are satisfied with appearances, as though they were realities.
Niccolo MachiavelliThe prince who relies upon their words, without having otherwise provided for his security, is ruined; for friendships that are won by awards, and not by greatness and nobility of soul, although deserved, yet are not real, and cannot be depended upon in time of adversity.
Niccolo MachiavelliTherefore, in order not to have to rob his subjects, to be able to defend himself, not to become poor and contemptible, and not to be forced to become rapacious, a prince must consider it of little importance if he incurs the name of miser, for this is one of the vices that permits him to rule.
Niccolo MachiavelliA son can bear with equanimity the loss of his father, but the loss of his inheritance may drive him to despair.
Niccolo MachiavelliIn the armies and among every ten men there is one of more life, of more heart, or at least of more authority, who with his courage, with words and by example keeps the others firm and disposed to fight.
Niccolo MachiavelliBesides what has been said, people are fickle by nature; and it is a simple to convince them of something but difficult to hold them in that conviction; and, therefore, affairs should be managed in such a way that when they no longer believe, they can be made to believe by force.
Niccolo Machiavelli