It is much safer for the prince to be feared than loved, but he ought to avoid making himself hated.
Niccolo MachiavelliThere is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than the creation of a new order of things..... Whenever his enemies have occasion to attack the innovator they do so with the passion of partisans, while the others defend him sluggishly so that the innovator and his party alike are vulnerable.
Niccolo MachiavelliIf an injury has to be done to a man it should be so severe that his vengeance need not be feared.
Niccolo MachiavelliMen rise from one ambition to another: first, they seek to secure themselves against attack, and then they attack others.
Niccolo Machiavelli