Men are more ready to offend one who desires to be beloved than one who wishes to be feared.
Niccolo MachiavelliPeople should either be caressed or crushed. If you do them minor damage they will get their revenge; but if you cripple them there is nothing they can do. If you need to injure someone, do it in such a way that you do not have to fear their vengeance.
Niccolo MachiavelliA wise ruler ought never to keep faith when by doing so it would be against his interests.
Niccolo MachiavelliConquered states that have been accustomed to liberty and the government of their own laws can be held by the conqueror in three different ways. The first is to ruin them; the second, for the conqueror to go and reside there in person; and the third is to allow them to continue to live under their own laws, subject to a regular tribute, and to create in them a government of a few, who will keep the country friendly to the conqueror
Niccolo Machiavelli