It makes him contemptible to be considered fickle, frivolous, effeminate, mean-spirited, irresolute, from all of which a prince should guard himself as from a rock; and he should endeavour to show in his actions greatness, courage, gravity, and fortitude; and in his private dealings with his subjects let him show that his judgments are irrevocable, and maintain himself in such reputation that no one can hope either to deceive him or to get round him.
Niccolo MachiavelliIt is much safer for the prince to be feared than loved, but he ought to avoid making himself hated.
Niccolo MachiavelliA wise ruler ought never to keep faith when by doing so it would be against his interests.
Niccolo Machiavelli