We are, first of all, not solitary creatures and second of all, we are deeply embedded in the lives of others. It's very easy to forget that and to engage in an atomistic fallacy - where we think that all we have to do is study the individual components of a system in order to understand the system. That's clearly not the case when it comes to social systems.

We cannot understand our humanity just by studying individuals.

One reason citizens, politicians and university donors sometimes lack confidence in the social sciences is that social scientists too often miss the chance to declare victory and move on to new frontiers.

If your friends are obese, your risk of obesity is 45 percent higher. ... If your friend's friends are obese, your risk of obesity is 25 percent higher. ... If your friend's friend's friend, someone you probably don't even know, is obese, your risk of obesity is 10 percent higher. It's only when you get to your friend's friend's friend's friends that there's no longer a relationship between that person's body size and your own body size.

Social networks are these intricate things of beauty, and they're so elaborate and so complex and so ubiquitous that one has to ask what purpose they serve.

I like to have met someone in real life before being their Facebook friend.

We discovered that if your friend's friend's friend gained weight, you gained weight. We discovered that if your friend's friend's friend stopped smoking, you stopped smoking. And we discovered that if your friend's friend's friend became happy, you became happy.