We are, first of all, not solitary creatures and second of all, we are deeply embedded in the lives of others. It's very easy to forget that and to engage in an atomistic fallacy - where we think that all we have to do is study the individual components of a system in order to understand the system. That's clearly not the case when it comes to social systems.
Nicholas A. ChristakisThe social sciences offer equal promise for improving human welfare; our lives can be greatly improved through a deeper understanding of individual and collective behavior. But to realize this promise, the social sciences, like the natural sciences, need to match their institutional structures to today's intellectual challenges.
Nicholas A. ChristakisThere are very fundamental reasons we live our lives in social networks and if we really understood the role they're playing in our society we would take better care of social networks and find ways to take advantage of their power to improve our society.
Nicholas A. ChristakisOne reason citizens, politicians and university donors sometimes lack confidence in the social sciences is that social scientists too often miss the chance to declare victory and move on to new frontiers.
Nicholas A. Christakis