Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.
Nicholas NegroponteWhere do new ideas come from? The answer is simple: differences. While there are many theories of creativity, the only tenet they all share is that creativity comes from unlikely juxtapositions. The best way to maximize differences is to mix ages, cultures, and disciplines.
Nicholas NegroponteWe have to make machines understand what they're doing, or they won't be able to come back and say, 'Why did you do that?
Nicholas Negroponte