Everyone forgets that what's fun about a romantic comedy is how these two people are going to fight with each other and how's that going to be funny.

I think the script's actually pretty solid. It really is a labor of love for us to get this thing off the ground. It was scary but then there was the change in leadership and I think that the new guy in charge is basically like, "We should just do this."

They literally have what they would call "a four-quadrant" movie that they could just release at any moment. Parents want to go there, kids want to go there, hipsters want to go there. It's like everyone will want to see it.

And I watch all the dailies and I grade the jokes or the moments, you know, on a scale from... so I know exactly what we have. And so I can then go into the editing room and be like "I want you to do this moment, this moment, this joke, that joke. I'd like to see 3 versions."

When I write something, it's usually 'cause I think it's funny or I have a way in, but when I direct something, I really need to be close to it.

When I just write something, it's usually because I love it, I love the material, but I feel like I really need a creative partner to crack it. And I certainly need and have a lot of creative partners as a director.

Every video you see in the movie we have an entire video of it that will be on the DVD, so the whole video for African Child, the whole video for Super Tight, you know the Jackie Q songs.