I thought of the idea of Summly in March or April 2011. I was 15 years old and I was revising for some kind of history exam. The problem was I was trying to find information that was useful to me. When you type into Google an esoteric term, you get quite a lot of stuff that's not relevant.
Nick D'AloisioI was using Twitter a lot on my phone, and was realising there was a massive gap between the link on the tweet and the full story. If you could come up with a summary layer to show in Twitter, that would be awesome.
Nick D'AloisioThere is a generation of skimmers. It's not that they don't want to read in-depth content, but they want to evaluate what the content is before they commit time. Especially on a mobile phone - you don't have the phone, or cellular data, or screen size to be reading full-length content.
Nick D'AloisioThe App Store has democratized the creation of content. As a 12-year-old kid, I was able to put my application on the store. No one knows whos behind the screen so you cant tell Im a 12-year-old.
Nick D'Aloisio