Strangely, meanness pays more than offering constructive and interesting commentary. Every season I think, "This is the last season. I'm not gonna read tomorrow morning. Forget it." The first thing when I wake up - quite late, usually - I am craving the newspaper.

That's what I think when people do their "best stuff" collection. When you start to think, "Oh, I will just present my 10 years of work," that's not a good sign.

Strangely, meanness pays more than offering constructive and interesting commentary. Every season I think, "This is the last season. I'm not gonna read tomorrow morning. Forget it." The first thing when I wake up - quite late, usually - I am craving the newspaper.

With my designs and my ideas, I want to please myself first. I'm always very stressed about making a new proposition every season. But in a way, it's a kind of addiction. In another way, it's a crazy pressure. I try to stay quiet about the whole situation, because fashion itself can be crazy, and everyone wants a part of you.

Couture has a lot of issues today. Here in Paris there are oddly so few houses showing. And I'm not talking about the style. I'm talking about the sense of couture and these young actresses that you were talking about - they want long dresses that are not always the most innovative or the most interesting. So it's a bit lost.

I grew up in such a small city, I had to be popular or I'd be dead. So I had to be popular!

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.