You need something that puts a little distance between what you really are and what you want to show; it's a shield, a protection.

Why isn't Tilda Swinton on the covers of tons of magazines? Well, she's not that. It isn't her thing. But I don't know. I think that suddenly a time came when models, after the Linda Evangelista crowd, and Naomi Campbell and Christy Turlington, when the models for me became a bit bland. But I think more than that, the culture changed. The movies, television, music, and all of those things - those people were more visual and therefore more interesting.

I'd rather work with someone who likes what I do than create something for the red carpet that won't make me happy.

It's quite strange in fashion, and it's probably the same with movies and acting - the big choice is between being radical, making a choice that will be more specific that will reach less people but will be very strong and very directional, and making a choice that will be more popular and catch the interest of a large group of people. Sometimes people are trying to push you in one direction or another.

It is the job of the editors to find somebody. I'm sorry, but you have to get out there and find them.

Designers are more like artistic directors now. Before, there wasn't this idea of supervising the artistic direction of the entire house. The old way was to think you could be this couturier or designer or stylist.

What I find most interesting in fashion is that it has to reflect our time. You have to witness your own moment.