There is something I think we share, which is, of course, an appreciation for Helmut Lang. I think at a certain point he really changed so many things in fashion. I'm a bit younger than Helmut, but from my point of view he provided a true entrance into this new way of thinking - not being invaded into couture.

I grew up with the idea that once you found yourself with your clothes, why change?

I always have the feeling that my subjects are the same - I'm just changing my point of view. I'm going to move a little bit this time and watch it a different way. But at the end, I think I'm always fascinated by the same things, except I will express them over and over again, with different words, with different colors, with different shapes. But strangely it will always be the same topics or subjects that are so important to me.

First, at a certain point, I wanted to have my own magazine, but I never could. Why? Because I am not commercial enough. The people who would have been able to give me my own magazine, they were not insulting me, but they would simply say, "It wouldn't work for you." And that was a big disappointment to me.

Designers are more like artistic directors now. Before, there wasn't this idea of supervising the artistic direction of the entire house. The old way was to think you could be this couturier or designer or stylist.

Fashion, in a way, has become like pop culture today. With all of the communications and the Internet and the designers doing lines with big brands, it's more popular than it's ever been, but everything is all mixed together. It's become like television or music.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.