Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

It's quite strange in fashion, and it's probably the same with movies and acting - the big choice is between being radical, making a choice that will be more specific that will reach less people but will be very strong and very directional, and making a choice that will be more popular and catch the interest of a large group of people. Sometimes people are trying to push you in one direction or another.

I'd rather work with someone who likes what I do than create something for the red carpet that won't make me happy.

I think what we're talking about is a sense of fashion as laboratory work. I mean, we are not scientific, of course, but we are looking for ideas all the time.

I grew up with the idea that once you found yourself with your clothes, why change?

Never forget that what becomes timeless was once truly new.

Today, kids are much more aware of what fashion means, but when I was growing up, it was popular, but not as popular as today. Like any kid, I was fascinated by drawing. But when some of the kids let go, I kept drawing and drawing.