I've always been fascinated by people's capacity to care. Everyone has a different capacity for it. Some people can take on more and deal with more. Today, with the economy, I have such respect for the hard work that has to be done. But we're on this planet and we have a responsibility to ourselves to care.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

Why is it that when I did a weird dress in the past, people were like, 'Oh, it's niche,' and why when I do a pair of jeans that are super cool, it's much more accessible, but I enjoy doing it? I enjoy the mix of those two things. I realized that quite late, actually. I'm going to really try to express those two things at the same time, because this is me.

I grew up in such a small city, I had to be popular or I'd be dead. So I had to be popular!

For me, I go somewhere for three days, and then I come back and I want to change everything, and so it's a fight with everybody. I'm transforming and convincing. It's more than designing. It's shaking people and trying to give them direction. I'm a bit of a control freak. This is a problem as I get older, and it's something I should work on. I should be more confident - learn to trust people and give them freedom and delegate.

I've always been fascinated by people's capacity to care. Everyone has a different capacity for it. Some people can take on more and deal with more. Today, with the economy, I have such respect for the hard work that has to be done. But we're on this planet and we have a responsibility to ourselves to care.

I love this idea of being able to touch people with something quite familiar, something quite emotional, and at the same time, have the feeling that this is a new way of doing it, a fresh way of showing things. I like radical people. At the same time, I'm fascinated by popularity, people who were able to have huge success and also keep their consistency.