In marketing, the familiar is everything.

What makes God laugh is people who make plans.

In marketing, the familiar is everything.

They think something's gone wrong, but in Don't Look Now, for instance, one scene was made by a mistake. It's the scene where Donald Sutherland goes to look for the policeman who's investigating the two women.

Movies which set out to be 'commercial' usually have an artificial look about them-a certain waxlike quality. They allow for no failure, no moment of mistake.

In life, we all learn from everyone. But if you like and admire someone tremendously, perhaps because they think the way you do, or like the way you think, then inevitably you do.

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.