In marketing, the familiar is everything.

In marketing, the familiar is everything.

Years ago I had a house in Sussex, it was like Arcadia, with an old Victorian bridge, a pond and the Downs.

The rules are learnt in order to be broken, but if you don't know them, then something is missing.

You make the movie through the cinematography - it sounds quite a simple idea, but it was like a huge revelation to me.

There was a village watercolour society and they'd come and paint in my field. I watched them from the window, the way they would struggle this way and that to find the perfect moment. God has made every angle on that beautiful, and I felt that tremendously.

Some people are very lucky, and have the story in their heads. I've never storyboarded anything. I like the idea of chance. What makes God laugh is people who make plans.