Years ago I had a house in Sussex, it was like Arcadia, with an old Victorian bridge, a pond and the Downs.
Children's finger-painting came under the arts, but movies didn't.
Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.
Movies are not scripts - movies are films; they're not books, they're not the theatre.
In life, we all learn from everyone.
In marketing, the familiar is everything.