You're not doing the scene exactly the way it is in the book [The Hunger Games], but the intention of the scene is there.

It's an exciting time, when you can make your movie on a cellphone. If it's good, it WILL get noticed.

Little decisions were made, every day. In this movie [The Hunger Games], we really focused on Cinna and we didn't get time to focus on the other stylist.

[On The Hunger Games success]: "It hit on the zeitgeist of the disparity b/w the haves and have nots.

Ultimately, only audiences decide what's a franchise.

I think that one of the greatest perspectives that I have, from being a buyer for my whole career until I became a producer, is that I have a pretty good understanding of the buyers mentality.

Only audiences decide what's a franchise. Only audiences decide what's a hit. I have always been mindful of not wanting to be the Miami Heat of movies.