Ultimately, only audiences decide what's a franchise.
You are there to support the vision of the people who you choose to excute the movie.
I never had to put myself in somebody else's shoes.
It's an exciting time, when you can make your movie on a cellphone. If it's good, it WILL get noticed.
It can really vary from movie to movie what the producer's role is and there are all kinds of producers. There are line producers who do a lot of the nuts and bolts work on the set.
I think that one of the greatest perspectives that I have, from being a buyer for my whole career until I became a producer, is that I have a pretty good understanding of the buyers mentality.