I felt that with each movie, Gary [Ross] adopts a different style. He doesn't have one look that's the Gary Ross look, and I thought that was important.

I am very filmmaker oriented, as a producer. I think the most important thing is that you have to really choose the players carefully.

[On The Hunger Games success]: "It hit on the zeitgeist of the disparity b/w the haves and have nots.

Suzanne [Collins] was very involved in the development of the script. She wrote the first draft. She was very involved with Billy Ray, when he wrote his draft.

Only audiences decide what's a franchise. Only audiences decide what's a hit. I have always been mindful of not wanting to be the Miami Heat of movies.

If the movie [The Hunger Games] were stylized violence that was pretty and fun and cool, which is great when you go see 300 or The Matrix, it would just be out of sync with the fact that they're kids.

I'm an ardent fan. All I really had to do was put myself in my own shoes.