I wouldn't say that the efforts of academics to critique the media's messages are "half-hearted." As far as I am aware, the efforts scarcely exist: very few even pay attention to the question.
Noam ChomskyOf course, we [ with Edward Herman] have a purpose: namely, to encourage readers to undertake what might be called "a course in intellectual self-defense," and to suggest ways to proceed; in other words, to help people undermine the dedicated efforts to "manufacture consent" and to turn them into passive objects rather than agents who control their own fate.
Noam ChomskyWhere are the drug cartels getting their weapons? They are being provided by the United States. Cut off that flow of arms.
Noam ChomskyThe US cannot be brought to the World Court for major crimes, for example the supreme international crime, invasion, or violation of the UN Charter, or violation of the Genocide Convention, these are things the US is exempt from, because they exempted themselves from being subjected to international treaties in World Court proceedings.
Noam Chomsky