I wouldn't say that the efforts of academics to critique the media's messages are "half-hearted." As far as I am aware, the efforts scarcely exist: very few even pay attention to the question.
Noam ChomskyBolivia is a striking example. The mostly white, Europeanized elite, which is a minority, happens to be sitting on most of the hydrocarbon reserves. For the first time Bolivia is becoming democratic. So it's therefore bitterly hated by the West, which despises democracy, because it's much too dangerous.
Noam ChomskyThose who wish to change the world should have the best possible understanding of the world, including what is revealed by the sciences, some of which they might be able to use for their purposes. That's why workers education, including science and mathematics, has commonly been a concern of left intellectuals.
Noam Chomsky