Jack White has just done a song for Coca-Cola. End of. He ceases to be in the club. And he looks like Zorro on doughnuts.

I've never felt like I had anything important to say.

I sold my soul for the second time, cause' the man don't pay me.

Take the time to make some sense for what you wanna say, And cast your words away upon the waves. Sail them home with acquiesce on a ship of hope today, And as they land upon the shore, Tell them not to fear no more. I'm not saying right is wrong, It's up to us to make the best of all the things that come our way. Cos' everything that's been has past, The answers in the looking glass. There's four and twenty million doors On life's endless corridor, So say it loud and sing it proud today.

You can have it all but how much do you want it?

There's no new direction. It's not more poppy or more rocky. They're just rock'n'roll tunes. I'll never change the music I write.

When we started off, we wanted the girls, the cocaine, the fur coats. It wasn't like it was an act; it was almost like working-class people winning the pools. We went bananas.