I had an awful lot of my soul invested in Atari culture.

When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer.

I'm a big believer in the Wii. I love the physicality of the Wii controller, and how you can get the feeling of throwing a bowling ball or swinging a golf club. Those are the kinds of games I really like.

Any business that does not innovate will fail over time.

I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.

I had an awful lot of my soul invested in Atari culture.

People hate to and will not read instructions.