I had an awful lot of my soul invested in Atari culture.

I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.

I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.

I'm a big believer in the Wii. I love the physicality of the Wii controller, and how you can get the feeling of throwing a bowling ball or swinging a golf club. Those are the kinds of games I really like.

Being successful is kind of dull.

The best ideas lose their owners and take on lives of their own.

I've always been a tech-head.