Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary.
Nolan BushnellI guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.
Nolan BushnellI think in terms of businesses, in terms of things that are really big and marry technology with entertainment. That's where I like to spend my time.
Nolan BushnellEverybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.
Nolan Bushnell