Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.

In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.

The idea is to become a best-selling author first and then the rest of my books will be slam dunks.

The true entreprenuer is a doer,not a dreamer.

I had an awful lot of my soul invested in Atari culture.

We're moving away from a credentialed society to a merit society.

I like games where you can use stealth and guile. As you get older, it's like the difference between playing squash and racketball. Squash is an older man's game, because if you're stealthy and wily, you can beat a better-co-ordinated and stronger, younger person.