The ultimate inspiration is the deadline.

Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

I'm a big believer in the Wii. I love the physicality of the Wii controller, and how you can get the feeling of throwing a bowling ball or swinging a golf club. Those are the kinds of games I really like.

I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.

I had an awful lot of my soul invested in Atari culture.

Creativity in life is about saying yes to new ideas.

A lot of people think that success is luck and being in the right place at the right time. But I think if you’re willing to work harder than anybody else, you can create an awful lot of your own luck.