Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary.

Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.'

Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary.

I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.

In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.