If you really want you people to innovate, buy a science fiction book, tear off the covers, and tell them it's history.

Creativity in life is about saying yes to new ideas.

I'm the only one who was predicting the Nintendo Wii would beat Sony's PlayStation 3.

People hate to and will not read instructions.

I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.

I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.

If you really want you people to innovate, buy a science fiction book, tear off the covers, and tell them it's history.