Video games in some ways are too powerful, they have too much resonance with kids. And it's very easy to overdose on video games and to let the outside world go by.

Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

I always loved both 'Breakout' and 'Asteroids' - I thought they were really good games. There was another game called 'Tempest' that I thought was really cool, and it represented a really hard technology. It's probably one of the only colour-vector screens that was used in the computer graphics field at that time.

Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.

I must confess I've always had a couple of pinball machines in my home and really have enjoyed some of the old classics, like Fireball.

The truth is just an excuse for lack of imagination.