Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. We had some of the most sophisticated sound-creating systems, and were instrumental in MIDI.

I must confess I've always had a couple of pinball machines in my home and really have enjoyed some of the old classics, like Fireball.

In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

If you really want you people to innovate, buy a science fiction book, tear off the covers, and tell them it's history.

Being successful is kind of dull.

'Grand Theft Auto', in its deification of antisocial behavior, is where I heap the most of my scorn.

I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.