Premium will increasingly be defined in terms of sustainability and environmental compatibility

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

Politicians in Europe want change. The United States and China will follow this trend. One could see this is a threat, but it's also an opportunity. We at BMW want to take advantage of this and, through innovations, place ourselves at the forefront.

Premium will increasingly be defined in terms of sustainability and environmental compatibility

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.

Prestige and premium will also play an important role in the future. But some people define these values differently today.

Naturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet as substantially as the BMW Group.