One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.
Norbert ReithoferPoliticians in Europe want change. The United States and China will follow this trend. One could see this is a threat, but it's also an opportunity. We at BMW want to take advantage of this and, through innovations, place ourselves at the forefront.
Norbert ReithoferWe will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.
Norbert ReithoferNaturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet as substantially as the BMW Group.
Norbert Reithofer