One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.

We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.

I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.