One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

Size alone is not a key to success, as we have seen recently.

In the European Union, a fleet average of 95 grams of CO2 per kilometer will be permitted in 2020. This corresponds to fuel consumption of about four liters (per 100 kilometers; about 59 mpg). We have to continue reducing the fuel consumption of our vehicles and offer hybrid and electric vehicles, or else we will be unable to achieve these values.

If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

Prestige and premium will also play an important role in the future. But some people define these values differently today.

I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.