BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.
Norbert ReithoferIt isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.
Norbert ReithoferAs far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.
Norbert ReithoferIf you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.
Norbert Reithofer