We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

Premium will increasingly be defined in terms of sustainability and environmental compatibility

We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.

I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.