One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.
Norbert ReithoferWe will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.
Norbert ReithoferPrestige and premium will also play an important role in the future. But some people define these values differently today.
Norbert ReithoferPoliticians in Europe want change. The United States and China will follow this trend. One could see this is a threat, but it's also an opportunity. We at BMW want to take advantage of this and, through innovations, place ourselves at the forefront.
Norbert Reithofer