Size alone is not a key to success, as we have seen recently.

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.

Size alone is not a key to success, as we have seen recently.

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.