Size alone is not a key to success, as we have seen recently.

Premium will increasingly be defined in terms of sustainability and environmental compatibility

We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.

Politicians in Europe want change. The United States and China will follow this trend. One could see this is a threat, but it's also an opportunity. We at BMW want to take advantage of this and, through innovations, place ourselves at the forefront.

I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium to long term, because demand is growing considerably in China, India and other countries.

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

Prestige and premium will also play an important role in the future. But some people define these values differently today.