BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.
Norbert ReithoferNaturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet as substantially as the BMW Group.
Norbert ReithoferOne doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.
Norbert ReithoferWe will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary to expectations, it did not turn a profit in its first life cycle.
Norbert ReithoferJoschka Fischer was a Green Party politician and Germany's foreign minister. We hired Mr. Fischer, as well as former US Secretary of State Madeleine Albright, as advisors because we, as an automaker, want to know, for example, how new emissions laws will develop in the United States, Europe and Asia. Fischer and Ms. Albright have diverse contacts worldwide. They can call our attention to trends early on, information from which we can benefit.
Norbert Reithofer