We can use our art to become political, to become something you want to talk about. We make clothes, but we have the chance to change a generation as well. We have to remember that fashion changed the roles of men and women: When Yves Saint Laurent was putting pants on a woman, he was not only doing that - he was assuming the fact that a woman can wear pants like a man. It's all the codes that I think fashion pushed so much to change the world, and today it's what I'm trying to do in my own way.
Olivier RousteingI'm always trying to understand who I want to be, what I want, what I dream of. When I was a kid, I was really worried that my parents were going to bring me back to the orphanage. I was scared of tomorrow, scared that I was going to be abandoned again. So I tried to enjoy every minute of my life because maybe tomorrow wasn't going to happen. I think I live the same way today: scared of tomorrow. For someone who is considered a party boy, a guy who just has fun and drinks champagne, I'm really tortured.
Olivier RousteingWhen you become controversial, when you want to promote new ideas, you need to be the face of it and not be scared.
Olivier RousteingSometimes I feel fashion is not open-minded enough. We need to push the old crowd to believe in what I believe, in the new generation. I remember when I started, my campaigns and and how I connected my love for music with fashion were a tiny bit controversial because they were like, 'How can you bring hip-hop or music into a luxury world?' or 'How you can be so connected to digital and use social media in luxury world?' Now it's changed, obviously, for the best, but I still think that we could push a bit more.
Olivier RousteingYou're taught that you need to please magazines, to please the fashion elite, and that if you do everything the right way, everyone is going to love you. But I decided not to follow some of the rules. My girls from the runway were not just models - they were soldiers. They helped me bring my ideas to life. I was talking about sexiness, about diversity, about different shapes of bodies. I was following my instincts and learning that it would not please the fashion elite. And I think this is the real luxury, to be free to express yourself. Freedom is luxury to me.
Olivier RousteingWhat makes me sad in fashion is that everyone is looking for trends. A trend is one thing. Timeless is another. In 20 years, I've seen so many trends. It makes me sad when people go for the trend versus quality or vision. Or when people wear something so basic just to make sure they're considered cool, like a white t-shirt.
Olivier Rousteing