Being part of what I call the "click" generation - where everything has to be fast and revolutionary and you just want more, and it's about likes and consuming - I want to bring new things to the table. A lot of designers say they're scared or overwhelmed because everything moves so quickly now. I think it would be scarier if it was too slow. I want to go fast.

You're taught that you need to please magazines, to please the fashion elite, and that if you do everything the right way, everyone is going to love you. But I decided not to follow some of the rules. My girls from the runway were not just models - they were soldiers. They helped me bring my ideas to life. I was talking about sexiness, about diversity, about different shapes of bodies. I was following my instincts and learning that it would not please the fashion elite. And I think this is the real luxury, to be free to express yourself. Freedom is luxury to me.

What is the Balmain girl? It’s a woman who knows what she wants and is going to express it

I think fashion is fashion: Sometimes you dress people that you don't know, and sometimes you dress people that you actually know.

When you become controversial, when you want to promote new ideas, you need to be the face of it and not be scared.

I like people who are powerful, confident, and fearless. Balmain is about an attitude. I think if Marilyn Monroe and Elizabeth Taylor were alive, they would definitely be part of the Balmain crew.

We can use our art to become political, to become something you want to talk about. We make clothes, but we have the chance to change a generation as well. We have to remember that fashion changed the roles of men and women: When Yves Saint Laurent was putting pants on a woman, he was not only doing that - he was assuming the fact that a woman can wear pants like a man. It's all the codes that I think fashion pushed so much to change the world, and today it's what I'm trying to do in my own way.